Perencanaan Strategis Industri Kreatif Sektor Desain Grafis Kota Malang Aktor Pemerintah Dinas Perindustrian

Authors

  • Dimas Tri Rendra Graha Jurusan Perencanaan Wilayah dan Kota Fakultas Teknik Universitas Brawijaya
  • Budi Sugiarto Waloejo Jurusan Perencanaan Wilayah dan Kota Fakultas Teknik Universitas Brawijaya
  • Agus Dwi Wicaksono Jurusan Perencanaan Wilayah dan Kota Fakultas Teknik Universitas Brawijaya

Abstract

Malang is one of Indonesia Creative City. Malang have creative industry such as design graphic as one of its creative industries prime sector. However, Design Graphic Industries development has been struggles. Survey found, Design Graphic obstruction such as design copyright violation, poor local buyer, and people perception of design. This study aims to determine how to develop design graphic. Method of development used on this study is strategic plan method. Subject planner on this study is Goverment Actor, Industrial Departement. This research finds 3 major value shift, shift of design become digital product, shift of message delivery style, and shift of people perception. Value proposition suitable use based on value shit is Costumer Intimacy. The result of strategic planning show vision that needed to take is “Creating Design Graphic Creative Industry orientated to costumer services with unprinted personalized designâ€. Mission used for design graphic industry is raise promotion and marketing, increase design graphic capability, develop design infrastructure, and create sustainable design bussiness climate. There are 16 action plans needed to be done by departement of industry. Action plan consist of activity such as increase marketing and promotion, consumen education, increase design graphic bussiness actor capability, develop design infrastructure and increase departement of industry capacity.

Keywords: Design-Graphic-Creative-Industries, Strategic-Plan, Costumer-Intimacy, Action-Plan.

Downloads

Published

2018-12-03

How to Cite

Rendra Graha, D. T., Waloejo, B. S., & Wicaksono, A. D. (2018). Perencanaan Strategis Industri Kreatif Sektor Desain Grafis Kota Malang Aktor Pemerintah Dinas Perindustrian. Jurnal Tata Kota Dan Daerah, 8(2), pp.79–90. Retrieved from https://tatakota.ub.ac.id/index.php/tatakota/article/view/248

Issue

Vol. 8 No. 2 (2016)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
    2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).